FOR MORE INFORMATION PLEASE CONTACT:
Kimberly Eberl
773.771.6807
keberl@sleepsquad.com
For immediate release
sleep squad™ REDEFINES SHOPPING with MOBILE MATTRESS SHOWROOM
Sleep Squad’s Mobile Showroom Makes Mattress Shopping Simple
Chicago, IL (August 25, 2007) – Customers tired of the hassle and inconvenience of shopping for a mattress in a retail store can now sleep easier because of Sleep Squad, the nation’s first and only mobile mattress store that comes to a customer’s door.
Sleep Squad brings three pre-selected mattresses in a mobile showroom to the customer curbside, allowing them to try the mattresses in a large, clean and private environment right outside their doorstep.
“Sleep Squad is changing the way people purchase mattresses,” said Michael Cote, President and Founder of Sleep Squad. “The Sleep Squad Mobile Mattress Showroom™ makes mattress purchasing simple with an honest, reliable and knowledgeable staff.”
How Sleep Squad Works
Get a better night’s sleep by visiting www.sleepsquad.com and following three simple steps:
1) After answering a few questions online or via phone, a customer selects up to three mattresses and sets an appointment within a one-hour window. Sleep Squad arrives at the appointment with its Mobile Mattress Showroom.
2) During the appointment, customers trial each mattress in privacy for as long as they like without obligation to purchase.
3) If a customer decides to make a purchase, the employees will set up the very same mattress in the customer’s home and take the old mattress away if needed.
Further, there are several tools on the Web site that can help shoppers learn more about purchasing a mattress and save them a trip to a retail store. Tools on www.sleepsquad.com include mattress comparisons, a mattress buyers’ guide, user reviews, mattress finder tools, animation of the anatomy of a mattress and several articles regarding getting better sleep
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Knowledgeable, Friendly Staff Make Shopping Simple
In 2005, Consumer Reports received more inquiries about mattresses than about any other product except cars, showing that customers are very careful when making a purchase. An additional study showed that most customers are poor judges when it comes to replacing their mattresses; unaware of signs of deterioration and how that can affect a decline in sleep quality.
A poor mattress selection can affect a poor nights’ sleep and in turn affect every aspect of life, including being less productive at work, less approachable to friends and loved ones and being lethargic throughout the day.
Not only does Sleep Squad have an accessible, easy-to-use Web site and mobile mattress showroom, the staff is friendly, extremely knowledgeable and does not pressure purchasers to select one mattress over another.
The Sleep Squad Difference
Americans keep their mattresses an average of 11 years before replacing them, so mattress purchases are important ones. Not only does Sleep Squad have a knowledgeable, friendly staff but Sleep Squad differentiates itself and makes shopping more enjoyable for many additional reasons:
- Cleanliness: Sleep retailers report that an average of 850 people lay on their beds (with shoes) before a mattress is purchased. Less than an average of two people lay on mattresses from Sleep Squad before it is purchased.
- Privacy: Along with all the customers within their stores, most sleep retailers have several employees staffing their showrooms and warehouses. With Sleep Squad, customers can test a variety of mattresses in complete privacy, making customers feel less rushed and comfortable.
- Non-Commissioned Employees: No high-pressure sales tactics and over-inflated pricing.
- No-Haggle Pricing: By combining an informative Web site with mobile showroom technology, Sleep Squad is able to solve the “try-before-buy” issue faced when purchasing a mattress over the Internet.
- Instant Delivery: Once a retailer has your money, much of their incentive to deliver has evaporated. By combing the shopping, payment and delivery process into one step, Sleep Squad ensures you won’t have to take four hours off work to hope the delivery people show up on time. Combing these steps also ensures that the mattress you tried is that mattress you get.
ABOUT SLEEP SQUAD™
Sleep Squad, LLC, based in Chicago, IL was launched in 2007 by Michael Cote and is the nation’s first and only mobile mattress retailer. Sleep Squad’s mission is to become America’s most highly regarded provider of quality bedding at affordable prices by providing customers with the best purchase and ownership experience anywhere. For more information, visit www.sleepsquad.com or call 888-767-7533 (888-SOS-SLEEP).